/* ADSCIE — Performance Marketing Agency */

:root {
  --black: #0A0A0A;
  --orange: #EA670D;
  --orange-hover: #d45c0b;
  --orange-soft: rgba(234, 103, 13, 0.12);
  --orange-glow: rgba(234, 103, 13, 0.25);
  --white: #FFFFFF;
  --gray: #B3B3B3;
  --gray-dark: #6B6B6B;
  --surface: #111111;
  --surface-elevated: #161616;
  --border: rgba(255, 255, 255, 0.08);
  --border-strong: rgba(255, 255, 255, 0.14);
  --font: 'Poppins', system-ui, sans-serif;
  --max-width: 1200px;
  --radius: 6px;
  --radius-sm: 4px;
  --header-h: 72px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

*,
*::before,
*::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
  -webkit-font-smoothing: antialiased;
  color-scheme: dark;
}

body {
  font-family: var(--font);
  font-weight: 400;
  background: var(--black);
  color: #FFFFFF;
  line-height: 1.65;
  min-height: 100vh;
  overflow-x: hidden;
}

h1,
h2,
h3,
h4,
h5,
h6 {
  color: #FFFFFF;
}

p,
li,
span,
label,
strong,
blockquote,
summary,
.logo-text,
.hero-chart-title,
.chart-metric-item strong,
.platform-logos span {
  color: inherit;
}

img,
svg {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

ul {
  list-style: none;
}

.container {
  width: min(100% - 2.5rem, var(--max-width));
  margin-inline: auto;
}

.section-label {
  display: inline-flex;
  align-items: center;
  gap: 0.75rem;
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 1rem;
}

.section-label::before {
  content: '';
  width: 24px;
  height: 1px;
  background: var(--orange);
}

.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

/* Reveal animations */
.reveal {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 0.7s var(--ease), transform 0.7s var(--ease);
}

.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

/* Header */
.site-header {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 200;
  height: var(--header-h);
  background: rgba(10, 10, 10, 0.92);
  border-bottom: 1px solid transparent;
  transition: border-color 0.3s, background 0.3s;
}

.site-header.is-scrolled {
  border-bottom-color: var(--border);
  background: rgba(10, 10, 10, 0.97);
}

.site-header .container {
  height: 100%;
}

.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 100%;
  gap: 2rem;
}

.logo {
  display: flex;
  align-items: center;
  flex-shrink: 0;
}

.logo img {
  height: 22px;
  width: auto;
}

.logo-text {
  font-size: 1.25rem;
  font-weight: 700;
  letter-spacing: -0.03em;
  line-height: 1;
  color: #FFFFFF;
}

.logo-accent {
  color: var(--orange);
}

.nav-center {
  display: flex;
  align-items: center;
  gap: 2.25rem;
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 2rem;
}

.nav-links a {
  position: relative;
  font-size: 0.875rem;
  font-weight: 500;
  color: var(--gray);
  transition: color 0.25s;
}

.nav-links a::after {
  content: '';
  position: absolute;
  left: 0;
  bottom: -4px;
  width: 0;
  height: 1px;
  background: var(--orange);
  transition: width 0.3s var(--ease);
}

.nav-links a:hover,
.nav-links a[aria-current="page"] {
  color: var(--white);
}

.nav-links a:hover::after,
.nav-links a[aria-current="page"]::after {
  width: 100%;
}

.nav-cta {
  flex-shrink: 0;
}

.nav-toggle {
  display: none;
  background: none;
  border: 1px solid var(--border-strong);
  color: var(--white);
  width: 44px;
  height: 44px;
  border-radius: var(--radius-sm);
  cursor: pointer;
  align-items: center;
  justify-content: center;
  flex-direction: column;
  gap: 5px;
  padding: 0;
}

.nav-toggle span {
  display: block;
  width: 18px;
  height: 1.5px;
  background: var(--white);
  transition: transform 0.3s, opacity 0.3s;
}

.nav-toggle[aria-expanded="true"] span:nth-child(1) {
  transform: translateY(6.5px) rotate(45deg);
}

.nav-toggle[aria-expanded="true"] span:nth-child(2) {
  opacity: 0;
}

.nav-toggle[aria-expanded="true"] span:nth-child(3) {
  transform: translateY(-6.5px) rotate(-45deg);
}

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  padding: 0.8rem 1.5rem;
  font-family: var(--font);
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  border-radius: var(--radius-sm);
  border: none;
  cursor: pointer;
  transition: background 0.25s, color 0.25s, border-color 0.25s, transform 0.2s;
}

.btn-primary {
  background: var(--orange);
  color: var(--white);
}

.btn-primary:hover {
  background: var(--orange-hover);
  transform: translateY(-1px);
}

.btn-outline {
  background: transparent;
  color: var(--white);
  border: 1px solid var(--border-strong);
}

.btn-outline:hover {
  border-color: var(--orange);
  color: var(--orange);
}

.btn-arrow::after {
  content: '→';
  transition: transform 0.25s;
}

.btn-arrow:hover::after {
  transform: translateX(3px);
}

/* Hero */
.hero {
  position: relative;
  padding: calc(var(--header-h) + 5rem) 0 5rem;
  min-height: 90vh;
  display: flex;
  align-items: center;
}

.hero-bg {
  position: absolute;
  inset: 0;
  pointer-events: none;
  overflow: hidden;
}

.hero-grid-pattern {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(255, 255, 255, 0.03) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255, 255, 255, 0.03) 1px, transparent 1px);
  background-size: 64px 64px;
  mask-image: radial-gradient(ellipse 80% 70% at 70% 40%, black 20%, transparent 70%);
}

.hero-glow {
  position: absolute;
  top: 10%;
  right: 5%;
  width: 500px;
  height: 500px;
  background: radial-gradient(circle, var(--orange-glow) 0%, transparent 65%);
  opacity: 0.4;
}

.hero-layout {
  position: relative;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  align-items: center;
}

.hero-content {
  max-width: 580px;
}

.hero h1 {
  font-size: clamp(2.5rem, 5.5vw, 3.75rem);
  font-weight: 800;
  line-height: 1.05;
  letter-spacing: -0.03em;
  margin-bottom: 1.5rem;
  color: #FFFFFF;
}

.hero h1 em {
  font-style: normal;
  color: var(--orange);
}

.hero-lead {
  font-size: 1.0625rem;
  color: var(--gray);
  max-width: 46ch;
  margin-bottom: 2.25rem;
  line-height: 1.7;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  margin-bottom: 2.5rem;
}

.hero-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
}

.hero-tag {
  padding: 0.4rem 0.85rem;
  font-size: 0.75rem;
  font-weight: 500;
  color: var(--gray);
  border: 1px solid var(--border);
  border-radius: var(--radius-sm);
}

.hero-visual {
  position: relative;
}

.hero-chart {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 1.75rem;
  position: relative;
}

.hero-chart-header {
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  margin-bottom: 1.5rem;
  padding-bottom: 1rem;
  border-bottom: 1px solid var(--border);
}

.hero-chart-label {
  font-size: 0.6875rem;
  font-weight: 500;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--gray-dark);
}

.hero-chart-title {
  font-size: 0.875rem;
  font-weight: 600;
  margin-top: 0.25rem;
  color: #FFFFFF;
}

.hero-chart-metric {
  text-align: right;
}

.hero-chart-metric span {
  display: block;
  font-size: 0.6875rem;
  color: var(--gray-dark);
  text-transform: uppercase;
  letter-spacing: 0.08em;
}

.hero-chart-metric strong {
  font-size: 1.5rem;
  font-weight: 700;
  color: var(--orange);
}

.hero-chart svg {
  width: 100%;
  height: auto;
}

.chart-metrics {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
  margin-top: 1.25rem;
  padding-top: 1.25rem;
  border-top: 1px solid var(--border);
}

.chart-metric-item span {
  display: block;
  font-size: 0.6875rem;
  color: var(--gray-dark);
  text-transform: uppercase;
  letter-spacing: 0.06em;
  margin-bottom: 0.25rem;
}

.chart-metric-item strong {
  font-size: 0.9375rem;
  font-weight: 600;
  color: #FFFFFF;
}

/* Platform strip */
.platform-strip {
  padding: 2.5rem 0;
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}

.platform-strip-inner {
  display: flex;
  align-items: center;
  gap: 2.5rem;
  flex-wrap: wrap;
}

.platform-strip p {
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--gray-dark);
  white-space: nowrap;
}

.platform-logos {
  display: flex;
  align-items: center;
  gap: 2rem;
  flex-wrap: wrap;
}

.platform-logos span {
  font-size: 0.875rem;
  font-weight: 600;
  color: var(--gray);
  letter-spacing: 0.02em;
}

/* Sections */
.section {
  padding: 6rem 0;
}

.section-header {
  max-width: 640px;
  margin-bottom: 3.5rem;
}

.section-header.centered {
  margin-inline: auto;
  text-align: center;
}

.section-header.centered .section-label {
  justify-content: center;
}

.section-header.centered .section-label::before {
  display: none;
}

.section-header h2 {
  font-size: clamp(1.75rem, 3.5vw, 2.5rem);
  font-weight: 700;
  letter-spacing: -0.02em;
  line-height: 1.15;
  margin-bottom: 1rem;
  color: #FFFFFF;
}

.section-header p {
  color: var(--gray);
  font-size: 1rem;
  line-height: 1.7;
}

/* Services layout */
.services-layout {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 1.25rem;
}

.service-featured {
  grid-row: span 2;
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 2.5rem;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  min-height: 100%;
  transition: border-color 0.3s;
}

.service-featured:hover {
  border-color: rgba(234, 103, 13, 0.35);
}

.service-featured .service-num {
  font-size: 0.75rem;
  font-weight: 600;
  color: var(--orange);
  letter-spacing: 0.1em;
  margin-bottom: 1.5rem;
}

.service-featured h3 {
  font-size: 1.75rem;
  font-weight: 700;
  letter-spacing: -0.02em;
  margin-bottom: 1rem;
  line-height: 1.2;
  color: #FFFFFF;
}

.service-featured p {
  color: var(--gray);
  font-size: 0.9375rem;
  line-height: 1.7;
  margin-bottom: 2rem;
}

.service-featured .service-link {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  font-size: 0.8125rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--orange);
  margin-top: auto;
}

.service-featured .service-link::after {
  content: '→';
  transition: transform 0.25s;
}

.service-featured:hover .service-link::after {
  transform: translateX(4px);
}

.services-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.25rem;
}

.service-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 1.75rem;
  transition: border-color 0.3s, transform 0.3s var(--ease);
}

.service-card:hover {
  border-color: var(--border-strong);
  transform: translateY(-2px);
}

.service-card h3 {
  font-size: 1rem;
  font-weight: 600;
  margin-bottom: 0.5rem;
  color: #FFFFFF;
}

.service-card p {
  font-size: 0.875rem;
  color: var(--gray);
  line-height: 1.6;
}

/* Statement block */
.statement {
  padding: 5rem 0;
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}

.statement blockquote {
  max-width: 800px;
  margin-inline: auto;
  text-align: center;
}

.statement p {
  font-size: clamp(1.375rem, 2.5vw, 1.875rem);
  font-weight: 600;
  line-height: 1.4;
  letter-spacing: -0.02em;
}

.statement p span {
  color: var(--gray);
}

.statement-heading {
  font-size: clamp(1.375rem, 2.5vw, 1.875rem);
  font-weight: 600;
  line-height: 1.4;
  letter-spacing: -0.02em;
  text-align: center;
  max-width: 800px;
  margin: 0 auto 1rem;
  color: #FFFFFF;
}

.statement-heading span {
  color: var(--gray);
}

.statement-support {
  text-align: center;
  color: var(--gray);
  font-size: 1rem;
  max-width: 560px;
  margin: 0 auto;
  line-height: 1.7;
}

/* Home page services */
.home-expertise .svc-core-header {
  border-bottom: none;
}

.home-expertise .service-link {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  margin-top: 1.5rem;
  font-size: 0.8125rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--orange);
}

.home-expertise .service-link::after {
  content: '→';
  transition: transform 0.25s;
}

.home-expertise .service-link:hover::after {
  transform: translateX(4px);
}

.home-services {
  display: grid;
  grid-template-columns: 1.15fr 1fr;
  gap: 1.25rem;
  align-items: stretch;
}

.home-services-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.25rem;
}

.home-results-link {
  margin-top: 2rem;
  font-size: 0.875rem;
  color: var(--gray);
}

.home-results-link a {
  color: var(--orange);
  border-bottom: 1px solid transparent;
  transition: border-color 0.2s;
}

.home-results-link a:hover {
  border-bottom-color: var(--orange);
}

.svc-split .service-link {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  margin-top: 0.5rem;
  font-size: 0.8125rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--orange);
}

.svc-split .service-link::after {
  content: '→';
  transition: transform 0.25s;
}

.svc-split .service-link:hover::after {
  transform: translateX(4px);
}

/* Process */
.process-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 0;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
}

.process-step {
  padding: 2rem 1.5rem;
  border-right: 1px solid var(--border);
  position: relative;
  transition: background 0.3s;
}

.process-step:last-child {
  border-right: none;
}

.process-step:hover {
  background: var(--surface);
}

.process-step .step-num {
  font-size: 2rem;
  font-weight: 800;
  color: var(--orange);
  line-height: 1;
  margin-bottom: 1.25rem;
  opacity: 0.9;
}

.process-step h3 {
  font-size: 0.9375rem;
  font-weight: 600;
  margin-bottom: 0.5rem;
  color: #FFFFFF;
}

.process-step p {
  font-size: 0.8125rem;
  color: var(--gray);
  line-height: 1.55;
}

/* Results / proof */
.proof-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
}

.proof-card {
  padding: 2rem;
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  border-top: 2px solid var(--orange);
}

.proof-card h3 {
  font-size: 1.0625rem;
  font-weight: 600;
  margin-bottom: 0.75rem;
  color: #FFFFFF;
}

.proof-card p {
  font-size: 0.875rem;
  color: var(--gray);
  line-height: 1.65;
}

/* About teaser */
.about-teaser {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  align-items: center;
}

.about-teaser p {
  color: var(--gray);
  margin-bottom: 1rem;
  font-size: 0.9375rem;
  line-height: 1.7;
}

.pillars {
  display: grid;
  gap: 1rem;
}

.pillar {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 1.25rem;
  padding: 1.25rem 0;
  border-bottom: 1px solid var(--border);
}

.pillar:last-child {
  border-bottom: none;
}

.pillar-num {
  font-size: 0.75rem;
  font-weight: 700;
  color: var(--orange);
  padding-top: 0.15rem;
}

.pillar h3 {
  font-size: 0.9375rem;
  font-weight: 600;
  margin-bottom: 0.35rem;
  color: #FFFFFF;
}

.pillar p {
  font-size: 0.8125rem;
  color: var(--gray);
  margin: 0;
  line-height: 1.55;
}

.btn-about-link {
  margin-top: 1rem;
}

/* CTA */
.cta-section {
  padding: 6rem 0;
}

.cta-block {
  position: relative;
  padding: 4.5rem 3rem;
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  text-align: center;
  overflow: hidden;
}

.cta-block::before {
  content: '';
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 60%;
  height: 1px;
  background: linear-gradient(90deg, transparent, var(--orange), transparent);
}

.cta-block::after {
  content: '';
  position: absolute;
  bottom: -100px;
  left: 50%;
  transform: translateX(-50%);
  width: 400px;
  height: 200px;
  background: radial-gradient(ellipse, var(--orange-soft) 0%, transparent 70%);
  pointer-events: none;
}

.cta-block h2 {
  position: relative;
  font-size: clamp(1.75rem, 3.5vw, 2.5rem);
  font-weight: 700;
  letter-spacing: -0.02em;
  margin-bottom: 1rem;
  color: #FFFFFF;
}

.cta-block p {
  position: relative;
  color: var(--gray);
  max-width: 480px;
  margin: 0 auto 2rem;
  font-size: 1rem;
}

.cta-block .btn {
  position: relative;
}

/* Page header (inner pages) */
.page-header {
  padding: calc(var(--header-h) + 4rem) 0 3rem;
  border-bottom: 1px solid var(--border);
}

.page-header h1 {
  font-size: clamp(2rem, 4vw, 3rem);
  font-weight: 800;
  letter-spacing: -0.03em;
  margin-bottom: 1rem;
  max-width: 16ch;
  color: #FFFFFF;
}

.page-header-services h1 {
  max-width: 22ch;
}

.page-header p {
  color: var(--gray);
  font-size: 1.0625rem;
  max-width: 52ch;
  line-height: 1.7;
}

.page-header-extra {
  margin-top: 0.75rem;
}

.about-diff-grid {
  grid-template-columns: repeat(2, 1fr);
}

.svc-channel-wide {
  grid-column: 1 / -1;
}

/* Breadcrumbs */
.breadcrumbs {
  margin-bottom: 1.5rem;
}

.breadcrumbs ol {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.5rem;
  list-style: none;
  font-size: 0.8125rem;
  color: var(--gray-dark);
}

.breadcrumbs li:not(:last-child)::after {
  content: '›';
  margin-left: 0.5rem;
  color: var(--gray-dark);
}

.breadcrumbs a {
  color: var(--gray);
  transition: color 0.2s;
}

.breadcrumbs a:hover {
  color: var(--orange);
}

.breadcrumbs [aria-current="page"] {
  color: var(--white);
}

/* About page */
.about-content {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 4rem;
  align-items: start;
}

.about-content h2 {
  font-size: 1.5rem;
  font-weight: 700;
  margin-bottom: 1.25rem;
  color: #FFFFFF;
}

.about-content p {
  color: var(--gray);
  margin-bottom: 1rem;
  font-size: 0.9375rem;
  line-height: 1.7;
}

.values-list {
  display: grid;
  gap: 0;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
}

.values-list li {
  padding: 1.5rem;
  border-bottom: 1px solid var(--border);
}

.values-list li:last-child {
  border-bottom: none;
}

.values-list strong {
  display: block;
  font-size: 0.9375rem;
  font-weight: 600;
  margin-bottom: 0.35rem;
  color: #FFFFFF;
}

.values-list span {
  font-size: 0.875rem;
  color: var(--gray);
  line-height: 1.6;
}

/* Services page — legacy list */
.services-page-list {
  display: grid;
  gap: 0;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
}

.service-detail {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: 2rem;
  padding: 2.5rem 2rem;
  border-bottom: 1px solid var(--border);
  transition: background 0.3s;
}

.service-detail:last-child {
  border-bottom: none;
}

.service-detail:hover {
  background: var(--surface);
}

.service-number {
  font-size: 1.5rem;
  font-weight: 800;
  color: var(--orange);
  line-height: 1;
  opacity: 0.7;
}

.service-detail h2 {
  font-size: 1.25rem;
  font-weight: 700;
  margin-bottom: 0.5rem;
  color: #FFFFFF;
}

.service-detail p {
  color: var(--gray);
  font-size: 0.9375rem;
  line-height: 1.65;
  max-width: 60ch;
}

/* Services page — redesigned */
.section-tight {
  padding-top: 2rem;
}

.section-alt {
  background: var(--surface);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}

.svc-intro {
  max-width: 720px;
}

.svc-intro h2 {
  font-size: clamp(1.5rem, 3vw, 2rem);
  font-weight: 700;
  letter-spacing: -0.02em;
  margin-bottom: 1.25rem;
  line-height: 1.2;
  color: #FFFFFF;
}

.svc-intro p {
  color: var(--gray);
  font-size: 1rem;
  line-height: 1.75;
  margin-bottom: 1rem;
}

.svc-inline-links {
  display: flex;
  flex-wrap: wrap;
  gap: 1.5rem;
  margin-top: 1.75rem;
}

.svc-inline-links a {
  font-size: 0.875rem;
  font-weight: 500;
  color: var(--orange);
  border-bottom: 1px solid transparent;
  transition: border-color 0.2s;
}

.svc-inline-links a:hover {
  border-bottom-color: var(--orange);
}

.svc-core {
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
  background: var(--black);
  border-top: 2px solid var(--orange);
}

.svc-core-header {
  padding: 2.5rem 2.5rem 1.5rem;
  border-bottom: 1px solid var(--border);
}

.svc-badge {
  display: inline-block;
  margin-bottom: 1rem;
  padding: 0.35rem 0.75rem;
  font-size: 0.6875rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--orange);
  background: var(--orange-soft);
  border: 1px solid rgba(234, 103, 13, 0.25);
  border-radius: var(--radius-sm);
}

.svc-core-header h2 {
  font-size: clamp(1.75rem, 3.5vw, 2.5rem);
  font-weight: 800;
  letter-spacing: -0.03em;
  margin-bottom: 1rem;
  color: #FFFFFF;
}

.svc-core-header p {
  color: var(--gray);
  font-size: 1rem;
  line-height: 1.75;
  max-width: 68ch;
}

.svc-core-body {
  padding: 2rem 2.5rem 2.5rem;
}

.svc-core-body h3 {
  font-size: 1.125rem;
  font-weight: 600;
  margin-bottom: 0.75rem;
  color: #FFFFFF;
}

.svc-core-body > p {
  color: var(--gray);
  font-size: 0.9375rem;
  line-height: 1.7;
  margin-bottom: 1.75rem;
  max-width: 68ch;
}

.svc-checklist {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0.75rem 2rem;
  list-style: none;
}

.svc-checklist li {
  position: relative;
  padding-left: 1.5rem;
  font-size: 0.875rem;
  color: #FFFFFF;
  line-height: 1.5;
}

.svc-checklist li::before {
  content: '✓';
  position: absolute;
  left: 0;
  color: var(--orange);
  font-weight: 700;
}

.svc-channels {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.25rem;
}

.svc-channel {
  padding: 1.75rem;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  background: var(--black);
  transition: border-color 0.3s;
}

.svc-channel:hover {
  border-color: rgba(234, 103, 13, 0.35);
}

.svc-channel h3 {
  font-size: 1.0625rem;
  font-weight: 600;
  margin-bottom: 0.65rem;
  color: #FFFFFF;
}

.svc-channel p {
  font-size: 0.875rem;
  color: var(--gray);
  line-height: 1.65;
}

.svc-split {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 3rem;
  align-items: start;
}

.svc-split-reverse {
  direction: rtl;
}

.svc-split-reverse > * {
  direction: ltr;
}

.svc-split h2 {
  font-size: clamp(1.5rem, 3vw, 2rem);
  font-weight: 700;
  letter-spacing: -0.02em;
  margin-bottom: 1rem;
  line-height: 1.2;
  color: #FFFFFF;
}

.svc-split > div > p {
  color: var(--gray);
  font-size: 0.9375rem;
  line-height: 1.7;
  margin-bottom: 1rem;
}

.svc-panel {
  padding: 2rem;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  background: var(--black);
}

.svc-panel-wide {
  max-width: 800px;
}

.svc-panel h3 {
  font-size: 1.0625rem;
  font-weight: 600;
  margin-bottom: 0.75rem;
  color: #FFFFFF;
}

.svc-panel p {
  color: var(--gray);
  font-size: 0.875rem;
  line-height: 1.65;
}

.svc-metric-list {
  list-style: none;
  margin-top: 1.5rem;
  display: grid;
  gap: 0.85rem;
}

.svc-metric-list li {
  display: grid;
  grid-template-columns: 90px 1fr;
  gap: 0.75rem;
  font-size: 0.8125rem;
  color: var(--gray);
  padding-top: 0.85rem;
  border-top: 1px solid var(--border);
}

.svc-metric-list span {
  font-weight: 600;
  color: var(--orange);
}

.svc-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  margin-top: 1.5rem;
}

.svc-tags span {
  padding: 0.35rem 0.7rem;
  font-size: 0.75rem;
  font-weight: 500;
  color: var(--gray);
  border: 1px solid var(--border);
  border-radius: var(--radius-sm);
}

.svc-method {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
}

.svc-method-step {
  padding: 2rem 1.5rem;
  border-right: 1px solid var(--border);
  background: var(--black);
  transition: background 0.3s;
}

.svc-method-step:last-child {
  border-right: none;
}

.svc-method-step:hover {
  background: var(--surface-elevated);
}

.svc-method-step h3 {
  font-size: 0.9375rem;
  font-weight: 600;
  margin-bottom: 0.65rem;
  color: var(--orange);
}

.svc-method-step p {
  font-size: 0.8125rem;
  color: var(--gray);
  line-height: 1.55;
}

/* FAQ */
.faq-list {
  display: grid;
  gap: 0;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
  max-width: 860px;
}

.faq-item {
  border-bottom: 1px solid var(--border);
  background: var(--black);
}

.faq-item:last-child {
  border-bottom: none;
}

.faq-item summary {
  list-style: none;
  cursor: pointer;
  padding: 1.35rem 1.75rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  transition: background 0.2s;
  color: #FFFFFF;
}

.faq-item summary::-webkit-details-marker {
  display: none;
}

.faq-item summary::after {
  content: '+';
  flex-shrink: 0;
  font-size: 1.25rem;
  font-weight: 400;
  color: var(--orange);
  line-height: 1;
}

.faq-item[open] summary::after {
  content: '−';
}

.faq-item summary:hover {
  background: var(--surface);
}

.faq-item summary h3 {
  font-size: 0.9375rem;
  font-weight: 600;
  line-height: 1.4;
  color: #FFFFFF;
}

.faq-item p {
  padding: 0 1.75rem 1.5rem;
  color: var(--gray);
  font-size: 0.875rem;
  line-height: 1.7;
  max-width: 70ch;
}

.cta-actions {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 1rem;
  position: relative;
}

.cta-note {
  position: relative;
  margin-top: 1.25rem !important;
  margin-bottom: 0 !important;
  font-size: 0.875rem !important;
}

.cta-note a {
  color: var(--gray);
  border-bottom: 1px solid var(--border-strong);
  transition: color 0.2s, border-color 0.2s;
}

.cta-note a:hover {
  color: var(--orange);
  border-bottom-color: var(--orange);
}

/* Contact */
.contact-grid {
  display: grid;
  grid-template-columns: 1fr 1.3fr;
  gap: 3rem;
  align-items: start;
}

.contact-info h2 {
  font-size: 1.25rem;
  font-weight: 700;
  margin-bottom: 1.5rem;
  color: #FFFFFF;
}

.contact-items {
  display: grid;
  gap: 0;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
}

.contact-item {
  padding: 1.5rem;
  border-bottom: 1px solid var(--border);
}

.contact-item:last-child {
  border-bottom: none;
}

.contact-item strong {
  display: block;
  font-size: 0.6875rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--orange);
  margin-bottom: 0.4rem;
}

.contact-item a,
.contact-item span {
  font-size: 0.9375rem;
  color: var(--gray);
  transition: color 0.2s;
}

.contact-item a:hover {
  color: var(--white);
}

.contact-form-wrap {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 2.5rem;
}

.contact-form-wrap h2 {
  font-size: 1.25rem;
  font-weight: 700;
  margin-bottom: 1.75rem;
  color: #FFFFFF;
}

.form-group {
  margin-bottom: 1.25rem;
}

.form-group label {
  display: block;
  font-size: 0.8125rem;
  font-weight: 500;
  margin-bottom: 0.5rem;
  color: var(--gray);
}

.form-group input,
.form-group textarea,
.form-group select {
  width: 100%;
  padding: 0.85rem 1rem;
  background: var(--black);
  border: 1px solid var(--border);
  border-radius: var(--radius-sm);
  color: var(--white);
  font-family: var(--font);
  font-size: 0.9375rem;
  transition: border-color 0.2s;
}

.form-group input::placeholder,
.form-group textarea::placeholder {
  color: var(--gray-dark);
}

.form-group input:focus,
.form-group textarea:focus,
.form-group select:focus {
  outline: none;
  border-color: var(--orange);
}

.form-group textarea {
  min-height: 140px;
  resize: vertical;
}

.form-group select {
  cursor: pointer;
  appearance: none;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' fill='none'%3E%3Cpath stroke='%23B3B3B3' stroke-width='1.5' d='M1 1.5 6 6.5 11 1.5'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: right 1rem center;
  padding-right: 2.5rem;
}

/* Footer */
.site-footer {
  border-top: 1px solid var(--border);
  padding: 4rem 0 2rem;
  margin-top: 2rem;
}

.footer-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 3rem;
  margin-bottom: 3rem;
}

.footer-brand .logo img {
  height: 20px;
}

.footer-brand p {
  color: var(--gray);
  font-size: 0.875rem;
  margin-top: 1.25rem;
  max-width: 30ch;
  line-height: 1.65;
}

.footer-links h3 {
  font-size: 0.6875rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--gray-dark);
  margin-bottom: 1.25rem;
}

.footer-links ul {
  display: grid;
  gap: 0.75rem;
}

.footer-links a {
  font-size: 0.875rem;
  color: var(--gray);
  transition: color 0.2s;
}

.footer-links a:hover {
  color: var(--white);
}

.footer-bottom {
  padding-top: 2rem;
  border-top: 1px solid var(--border);
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 1rem;
  font-size: 0.8125rem;
  color: var(--gray-dark);
}

/* Responsive */
@media (max-width: 1024px) {
  .hero-layout {
    grid-template-columns: 1fr;
    gap: 3rem;
  }

  .hero-visual {
    max-width: 520px;
  }

  .home-services {
    grid-template-columns: 1fr;
  }

  .services-layout {
    grid-template-columns: 1fr;
  }

  .service-featured {
    grid-row: auto;
  }

  .services-grid {
    grid-template-columns: 1fr 1fr;
  }

  .process-grid {
    grid-template-columns: repeat(3, 1fr);
  }

  .process-step:nth-child(3) {
    border-right: none;
  }

  .process-step:nth-child(4),
  .process-step:nth-child(5) {
    border-top: 1px solid var(--border);
  }

  .proof-grid,
  .about-diff-grid {
    grid-template-columns: 1fr;
  }

  .about-teaser {
    grid-template-columns: 1fr;
    gap: 2.5rem;
  }

  .footer-grid {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 768px) {
  .nav-center {
    display: none;
    position: absolute;
    top: var(--header-h);
    left: 0;
    right: 0;
    flex-direction: column;
    align-items: stretch;
    background: var(--black);
    border-bottom: 1px solid var(--border);
    padding: 1.5rem;
    gap: 0;
  }

  .nav-center.is-open {
    display: flex;
  }

  .nav-links {
    flex-direction: column;
    align-items: flex-start;
    gap: 0;
    width: 100%;
  }

  .nav-links li {
    width: 100%;
  }

  .nav-links a {
    display: block;
    padding: 0.85rem 0;
    border-bottom: 1px solid var(--border);
    width: 100%;
  }

  .nav-links a::after {
    display: none;
  }

  .nav-cta {
    margin-top: 1rem;
    width: 100%;
  }

  .nav-cta .btn {
    width: 100%;
  }

  .nav-toggle {
    display: flex;
  }

  .hero {
    min-height: auto;
    padding-bottom: 3rem;
  }

  .section {
    padding: 4rem 0;
  }

  .services-grid,
  .home-services-grid {
    grid-template-columns: 1fr;
  }

  .process-grid {
    grid-template-columns: 1fr;
  }

  .process-step {
    border-right: none;
    border-bottom: 1px solid var(--border);
  }

  .process-step:last-child {
    border-bottom: none;
  }

  .about-content,
  .contact-grid,
  .svc-split,
  .svc-channels {
    grid-template-columns: 1fr;
  }

  .svc-split-reverse {
    direction: ltr;
  }

  .svc-checklist {
    grid-template-columns: 1fr;
  }

  .svc-method {
    grid-template-columns: 1fr 1fr;
  }

  .svc-method-step:nth-child(2) {
    border-right: none;
  }

  .svc-method-step:nth-child(3),
  .svc-method-step:nth-child(4) {
    border-top: 1px solid var(--border);
  }

  .svc-core-header,
  .svc-core-body {
    padding-left: 1.5rem;
    padding-right: 1.5rem;
  }

  .service-detail {
    grid-template-columns: 1fr;
    gap: 0.75rem;
  }

  .chart-metrics {
    grid-template-columns: 1fr;
  }

  .cta-block {
    padding: 3rem 1.5rem;
  }

  .footer-grid {
    grid-template-columns: 1fr;
    gap: 2rem;
  }

  .platform-strip-inner {
    flex-direction: column;
    align-items: flex-start;
    gap: 1rem;
  }
}

@media (max-width: 600px) {
  .svc-method {
    grid-template-columns: 1fr;
  }

  .svc-method-step {
    border-right: none;
    border-bottom: 1px solid var(--border);
  }

  .svc-method-step:last-child {
    border-bottom: none;
  }

  .svc-method-step:nth-child(3),
  .svc-method-step:nth-child(4) {
    border-top: none;
  }

  .cta-actions {
    flex-direction: column;
  }

  .cta-actions .btn {
    width: 100%;
  }
}

@media (max-width: 480px) {
  .container {
    width: min(100% - 1.5rem, var(--max-width));
  }

  .hero-actions {
    flex-direction: column;
  }

  .hero-actions .btn {
    width: 100%;
  }
}

/* Landing page — Audit / Lead Generation */
.lp-nav {
  justify-content: space-between;
}

.lp-hero {
  min-height: auto;
  padding-bottom: 5rem;
}

.lp-hero-content {
  max-width: 720px;
  margin-inline: auto;
  text-align: center;
}

.lp-hero-content .section-label {
  justify-content: center;
}

.lp-hero-content .section-label::before {
  display: none;
}

.lp-hero-content .hero-lead {
  margin-inline: auto;
}

.lp-hero-note {
  color: var(--gray);
  font-size: 0.9375rem;
  max-width: 48ch;
  margin: 0 auto 2rem;
  line-height: 1.7;
}

.lp-hero-content .hero-actions {
  justify-content: center;
}

.lp-hero-content .hero-tags {
  justify-content: center;
}

.lp-closing {
  text-align: center;
  margin-top: 2.5rem;
  font-size: 1.0625rem;
  font-weight: 600;
  color: #FFFFFF;
  max-width: 48ch;
  margin-inline: auto;
  line-height: 1.5;
}

.lp-platforms {
  margin-top: 2.5rem;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 1.5rem 2rem;
}

.lp-platforms .platform-strip-inner {
  justify-content: center;
}

.lp-form-section {
  position: relative;
  border-top: 1px solid var(--border);
  background: var(--surface);
}

.lp-form-section::before {
  content: '';
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 40%;
  height: 1px;
  background: linear-gradient(90deg, transparent, var(--orange), transparent);
}

.lp-form-wrap {
  max-width: 560px;
  margin: 0 auto;
  padding: 2.5rem;
  background: var(--black);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  border-top: 2px solid var(--orange);
}

.lp-steps {
  display: flex;
  gap: 0.5rem;
  margin-bottom: 1rem;
}

.lp-step-dot {
  flex: 1;
  height: 3px;
  background: var(--border-strong);
  border-radius: 2px;
  transition: background 0.3s;
}

.lp-step-dot.is-active,
.lp-step-dot.is-done {
  background: var(--orange);
}

.lp-step-label {
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 1.5rem;
}

.lp-optional {
  font-weight: 400;
  color: var(--gray-dark);
  text-transform: none;
  letter-spacing: 0;
  font-size: 0.75rem;
}

.lp-fieldset {
  border: none;
  margin: 0 0 1.25rem;
  padding: 0;
}

.lp-fieldset legend {
  font-size: 0.8125rem;
  font-weight: 500;
  color: var(--gray);
  margin-bottom: 0.75rem;
}

.lp-radio {
  display: flex;
  align-items: center;
  gap: 0.65rem;
  padding: 0.75rem 1rem;
  margin-bottom: 0.5rem;
  border: 1px solid var(--border);
  border-radius: var(--radius-sm);
  font-size: 0.875rem;
  color: #FFFFFF;
  cursor: pointer;
  transition: border-color 0.2s, background 0.2s;
}

.lp-radio:hover {
  border-color: var(--border-strong);
}

.lp-radio:has(input:checked) {
  border-color: var(--orange);
  background: var(--orange-soft);
}

.lp-radio input {
  accent-color: var(--orange);
  width: auto;
}

.lp-form-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-top: 0.5rem;
}

.lp-form-actions .btn {
  flex: 1;
  min-width: 120px;
}

.lp-form-error {
  color: #ff8a6a;
  font-size: 0.8125rem;
  margin-bottom: 1rem;
}

.lp-form-note {
  font-size: 0.75rem;
  color: var(--gray-dark);
  margin-top: 0.75rem;
  line-height: 1.5;
}

.lp-form-success {
  text-align: center;
  padding: 2rem 1rem;
}

.lp-form-success h3 {
  font-size: 1.35rem;
  margin-bottom: 0.75rem;
  color: #FFFFFF;
}

.lp-form-success p {
  color: var(--gray);
  font-size: 0.9375rem;
  line-height: 1.7;
}

@media (max-width: 768px) {
  .lp-form-wrap {
    padding: 1.75rem 1.25rem;
  }

  .lp-hero-content {
    text-align: left;
  }

  .lp-hero-content .section-label {
    justify-content: flex-start;
  }

  .lp-hero-content .hero-actions,
  .lp-hero-content .hero-tags {
    justify-content: flex-start;
  }

  .lp-hero-note {
    margin-inline: 0;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .reveal {
    opacity: 1;
    transform: none;
    transition: none;
  }
}

/* Language switcher */
.lang-switcher {
  display: flex;
  align-items: center;
  flex-shrink: 0;
}

.lang-switcher-inner {
  display: inline-flex;
  align-items: center;
  gap: 0;
  border: 1px solid var(--border-strong);
  border-radius: var(--radius-sm);
  overflow: hidden;
}

.lang-link {
  padding: 0.4rem 0.65rem;
  font-size: 0.6875rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  color: var(--gray);
  transition: color 0.2s, background 0.2s;
  line-height: 1;
}

.lang-link:hover {
  color: var(--white);
  background: rgba(255, 255, 255, 0.04);
}

.lang-link.is-active {
  color: var(--white);
  background: var(--orange);
}

.nav-center {
  gap: 1.25rem;
}

.lp-nav .lang-switcher {
  margin-inline-start: auto;
  margin-inline-end: 1rem;
}

/* Arabic / RTL — adapt with logical flow; avoid double-flipping flex */
html[dir="rtl"] {
  font-family: 'Cairo', 'Poppins', system-ui, sans-serif;
}

body.lang-ar {
  font-family: 'Cairo', 'Poppins', system-ui, sans-serif;
  letter-spacing: 0;
  word-spacing: 0.02em;
  line-height: 1.7;
}

body.lang-ar h1,
body.lang-ar h2,
body.lang-ar h3,
body.lang-ar .logo-text {
  font-family: 'Cairo', 'Poppins', system-ui, sans-serif;
  letter-spacing: 0;
  line-height: 1.3;
  font-weight: 700;
}

body.lang-ar .hero h1,
body.lang-ar .lp-hero h1 {
  line-height: 1.25;
}

body.lang-ar .section-label {
  letter-spacing: 0.04em;
  font-family: 'Cairo', 'Poppins', system-ui, sans-serif;
}

body.lang-ar .btn,
body.lang-ar .nav-links a,
body.lang-ar input,
body.lang-ar select,
body.lang-ar textarea {
  font-family: 'Cairo', 'Poppins', system-ui, sans-serif;
  letter-spacing: 0.01em;
}

body.lang-ar p,
body.lang-ar li,
body.lang-ar .faq-item p,
body.lang-ar .form-group label {
  line-height: 1.75;
}

html[dir="rtl"] .btn-arrow::after {
  content: '←';
}

html[dir="rtl"] .service-link::after,
html[dir="rtl"] .home-expertise .service-link::after,
html[dir="rtl"] .svc-split .service-link::after {
  content: '←';
}

html[dir="rtl"] .breadcrumbs li:not(:last-child)::after {
  content: '‹';
}

html[dir="rtl"] .svc-checklist li {
  padding-left: 0;
  padding-right: 1.5rem;
}

html[dir="rtl"] .svc-checklist li::before {
  left: auto;
  right: 0;
}

html[dir="rtl"] .form-group select {
  background-position: left 1rem center;
  padding-left: 2.5rem;
  padding-right: 1rem;
}

html[dir="rtl"] .process-step .step-num,
html[dir="rtl"] .service-number {
  font-feature-settings: "tnum";
}

html[dir="rtl"] .hero-chart-metric {
  text-align: start;
}

@media (max-width: 768px) {
  html[dir="rtl"] .nav-links {
    text-align: right;
  }

  html[dir="rtl"] .lp-hero-content {
    text-align: right;
  }

  .lang-switcher {
    order: -1;
  }

  .lp-nav {
    flex-wrap: wrap;
    gap: 0.75rem;
  }

  .lp-nav .lang-switcher {
    margin-inline: 0;
    width: 100%;
    order: 3;
  }

  .lp-nav .btn {
    order: 2;
  }
}